Planned Parenthood

Planned Parenthood of Greater Texas came to us with a challenge to help them reach a new audience. We were more than happy to oblige. Then, just like that, all of us found ourselves in the middle of a pandemic but still with the need to communicate about telemedicine, birth control and UTI treatment availability, and ongoing access to sexual healthcare that was being provided. In just a short time, after getting a handful of digital assets into rotation, we saw great success and a huge uptick in downloads immediately following the launch of their Planned Parenthood Direct app.

Soon after, we were tasked with creating a 2021 calendar along with a campaign for the unveiling of their new Lubbock location, as well as a campaign reaching out to people in Tyler. Then, we helped Planned Parenthood take on cervical cancer by creating mini guides and enlisting Texas Influencers. Pride Month assets for Dallas followed.

We’ll always treasure the opportunity to work with Planned Parenthood. Their mission to provide quality reproductive healthcare to those who need it, no matter who they are or who they love, is important and noble. We’re incredibly proud, grateful, and privileged to play a role in what they do.

2020:

3.1MM impressions
16K conversions (site visits)
72% VCR (video completion rate)

Lubbock Unveiling

Calendars

2021 \ 2022

Cancel Cervical Cancer

#CancelCervicalCancer

2021:

4 Influencers activated (1 mid-tier, 3 micro)
12 pieces of content created
1.6MM impressions
119K total engagements
$2.83 ROI

Tyler Campaign

Campaign Refresh

Dallas Voice

Birth Control

Birth Control is incredibly personal and there are a myriad of options out there, often leading to confusion about which method is right for you.
To that end, for our client, Parent Parenthood of Greater Texas, we coordinated with 11 artists (all women, ten based in Texas) to bring our birth control campaign to life. We asked them to creatively interpret birth control, channeling their personal experiences.
Beyond that, we partnered with six lifestyle influencers (also all women, based in Texas) and asked them to express their thoughts about birth control, also based upon their personal experiences.
The universal goal was to remind young women, men, and those who identify as other that life is a journey and we all have dreams. Knowing which birth control method is best suited for you puts you in control of your life and gives you the greatest ability to pursue and actualize your dreams, and the flexibility to embark on having a family when the time is right, again, for you.
The unifying thought? Make a plan. Take control.