Words of Wisdom
This is a place where we share our thoughts, views, and opinions on trends that we see and shifts in society that ultimately impact culture. From fashion to music to art to media, consumer behavior, and corporate responsibility, we weigh in with what feels timely and relevant to our current situations and audiences, as well as what we envision for the future.
What we can do
We are beginning to have conversations—tough conversations—designed to bring us together and to help us create more understanding, compassion, and empathy between us. As much of those things as we believe we have, we can never have enough. Let’s start there.
Stay plugged in to consumer audiences
The world will never be the same
I hate to run, therefore I do.
“what consumers want and why”
look at things in new ways now
Impact on print media in the era of COVID
LISTEN. WATCH. READ. CONNECT.
“Leslie wingo creative mornings”
Game-changers and Changing the Game
Barbara Gardner Proctor was born in 1932 in Black Mountain, North Carolina. With a background in English, psychology, and sociology, she built an outstanding career in advertising. Starting off writing album liner notes for VeeJay Records and freelance writing as a jazz critic, Proctor (still Gardner at the time) went on to win back-to-back titles of Chicago Advertising Woman of the Year and American Ad Fed’s Advertising Person of the Year, but not before bringing The Beatles to the States in 1962 for the first time. Safe to say, she saw a little success in her years and the impact of her career transcended what we might expect of your typical ad executive.
Influencer Marketing: An Anchor in the Era of Democratic Media Consumption
Happy Juneteenth?: The need for critical engagement (not just celebration) of Juneteenth