We co-create honest relationships between brands and their audience through audience-centric marketing.
How do we do that? Through our full agency services outlined below:
As in any good relationship, we want what is best for our partner. This is the mindset our account management team takes as they work with clients to protect and accelerate brands. Account management’s main goal is to see your business grow and thrive. This team will:
Be accountable for the health of the agency relationship
Understand your business and products, engines of profitability, competitive landscape, issues of the category, and politics of your organization
Maintain workflow management through standing status meetings and in-person meetings as needed to ensure consistency and accuracy of work
Account Management \
Strategic Planning \
Relationships can only be built on trust; listening is the first step. We’ll get to know you, what your purpose is and why it matters to your audience. Then, we’ll get to know your audience and what it is they want or need from you.
Immersion workshops
Qualitative research (focus groups, one-on-ones, social listening)
Quantitative research (MRI, Mintel)
Consumer profiles
Creative briefs
Guidance on brand identities (mission, vision, beliefs)
Media \
Unwanted interruption never leads to healthy relationships, so we learn where your audience is and where they want to engage with you. With this philosophy in mind, we provide:
Plan development
Traditional media \ digital \ influencer marketing \ social media
Investment \ reporting \ billing
Creative \
Audiences make the best storytellers, not brands; therefore, this is where our strategic learnings and planning come to life in the form of creative content and experiences that your audience will find valuable and welcome into their lives. By serving them what they need and want from the brand, we’ll create a devoted audience.
To build these audience centric tactics, we provide:
Art direction
Copywriting
Graphic design
Brand voice, look and feel
Content creation
Experiential ideation
Video production
Web development
Digital asset creation
Project Management and QA \
Relationships are work, but the work should be focused on growing and improving the relationship. In order to devote our attention to where it is needed, we have processes in place to streamline workflows so as not to waste energy and resources in getting great work out the door. Project managers and QA:
Create and manage timelines
Create and monitor scopes of work
Pull burn reports to make sure projects are in budget
Constantly monitor process in order to identify inefficiencies and fix them
Quality assurance proofs all work at multiple stages
SUPPLIER DIVERSITY
Our diversity is our strongpoint, and we excel at helping brands reach their own diversity goals by unpacking the core principles they have around Diversity, Equity and Inclusion (DE&I) and determining subsequent brand needs.
CULTURAL CONSULTING
Empathy and authenticity are key to building honest relationships with audiences. We provide consultative support across all fronts and will help you build a foundation of understanding for your specified consumer segment so you’ll never seem out of touch with any portion of your audience.