HOTEL INDIGO’S THE FIFTH STORY

In recent years, Cocktail culture has shaken up the world and El Paso is no exception. On any given evening, you’ll find a crowd of both tourists and local on their way to the bar at Hotel Indigo. They wanted a brand that captured that excitement and we were more than happy to stir up some ideas.

Desktop computer displaying a colorful El Paso hotel website featuring a modern bar and restaurant interior with hanging chairs, stools, and mural artwork.
Hotel Indigo promotional flyer for The Fifth Story cocktail sessions, featuring a garnished orange cocktail and event details.
Smartphone displaying an Instagram Story of a bartender pouring a drink into a cocktail glass against a coral background
Hotel Indigo El Paso's The Fifth Story cocktail menu featuring a colorful El Grito cocktail and event listings.