A Different Approach

At Sanders\Wingo, we focus on being data informed vs. data driven. We use behavioral science (economics) to find the sweet spot between what people believe and what they actually do. This allows us to position our clients as the better choice for people to discover.

Global Perspective

We come from unlikely locations and offer fresh points of view. Almost a third of us have lived or worked outside the U.S. Almost two-thirds of us speak a second language. We embody the new marketplace reality.

Exploration and Innovation

We are footsteps from The University of Texas — one of the world’s largest and most accomplished institutions. We study trends and develop our own research tools to build success stories for our brands.

Creative Entrepreneurship

Our company is built on it. Many of our team members have enterprises of their own. We ask ourselves, “How would I do this if it were my business? How would I invest the dollars?”

Independent Thinking

We approach every assignment with fresh eyes, treating each brand like a groundbreaking new service. That means parting with convention, and rather than focusing on the best ad, we focus on the most powerful experience.


The proof in our work is real results. We let the consumers decide. Sometimes the solution is advertising; sometimes it is not.