State Farm


50 Million Pound Challenge

Challenge

Uncover an opportunity to support State Farm’s
“health” pillar with African Americans

Insight

African Americans disproportionally suffer from
obesity and related diseases

Solution

A grassroots campaign utilizing Dr. Ian Smith to
promote awareness and create engagement

Results

Recruited more than 1MM African Americans to
the cause and over 5MM pounds shed


Broadcast

Case Study


Other Broadcast