Most discussion surrounding social media revolves around how to get into it or how to best leverage it. But an equally important aspect is the question of how to analyze, measure and assess it.
If you are a social-media professional, you likely have access to either syndicated tools or your own internal proprietary platforms. But what about the non–social media professional? What if you don’t have a large budget or an impressive array of resources?
Good news. There are plenty of free and easy-to-use tools that allow you to dive into the social-media universe and generate deep insights that will not only help steer the campaign, but also impress your higher-ups.
Social media marketing agency says: Great Information!
Social media optimization has come a long way. social media optimization agency is not limited to only one social media marketing technique. They make sure to implement various different strategies so as to achieve the best possible result.
Thanks for sharing.
James Lanyon says: Glad you got something out of it. There’s still a lot to be learned. I’ve not found a single source that has written an algorithm weighting social media influencers in context to their crowd. I was having a discussion the other day with a peer about the difference between a well-respected tech journalist on twitter and an accountant. While the journalist may have 65,000 followers and the accountant only 2,500, is the accountant any less influential? The universe for accountants is much smaller than that of tech consumers. So it’s appropriate to weight their universes accordingly. I think there’s still a lot of work left to be done.
I’ve been tinkering (as a non-trained math hobbyist) with a formula to take all of this into consideration. It includes reach, frequency, social sentiment and echo. Have you seen anything like this?