You want to say something to a victim that makes her get out of danger right now. But to inspire behavior change that lasts? Fast is not our friend.

In order to make a decision that lasts all the way to prosecution, she has to repeatedly digest certain information at her own speed.

Rhonda Doré

VP, Group Creative Director

Repeated exposure to instructions and information is the most effective way to inspire behavior change in this situation. This greatly changed the format of the agency’s deliverable.

  • Providing a safe way to access information over a longer period of time, makes it more salient, which leads to behavior change. While most domestic violence cases end in dismissal, in El Paso, more victims take their cases through to prosecution.

  • Applying the basic principles of behavioral engineering helps the 34th Judicial District Attorney’s Office save women’s lives.


The Trail Foundation Trail Safety Initiative