Sanders\Wingo is one of the nation’s most innovative and original agencies, with campaigns running in general, urban and Hispanic markets. By combining authentic consumer insights with global-caliber business practices, Sanders\Wingo turns brands into institutions and short-term sales into long-term brand growth.
Sanders Advertising is founded in El Paso, Texas. Led by 50-year-old maverick David Sanders, the agency is based on sound retail-marketing principles.
Bob Wingo joins the agency as president and partner. Sanders\Wingo shifts its focus to regional and national brand opportunities.
Sanders\Wingo develops a respected national and regional presence. Austin office opens.
With a staff of 115, Sanders\Wingo serves local, regional and Fortune 500 clients through offices in Austin and El Paso, and satellites in San Francisco, Los Angeles, Las Vegas and Baltimore.