So when we create messaging and brand experiences, we begin by designing an architecture that guides the user’s steps, decisions and behavior.
We use behavioral and social sciences to hack into the human Operating System. We modified our agency structure to include behavioral scientists. Our entire staff has been trained in behavioral economics by our partner company, Behavioral Science Lab.
Often, we are running experiments on ourselves. Can we create frameworks that alter our own behavior?
Our process for creating traditional messaging is, for the most part, a traditional one.
For our most intriguing solutions, we borrow from the scientific method, Agile and organic project management. We create cross-functional development teams that swiftly create, test and retool potential solutions while maintaining a culture of experimentation.
Our method has always involved an obsessive, almost clinical study of consumers and how they make decisions. Our true passion has always been more than messaging. It has always been finding ways to change minds and behavior.
Since 1958, that is what our best output has had in common.