FOR IMMEDIATE RELEASE
CONTACT: James Lanyon
CULT BRAND ALAMO DRAFTHOUSE CINEMA TO PARTNER WITH SANDERSWINGO
Austin, TX (March 29, 2010) — SandersWingo, one of the country’s most innovative marketing agencies today announced it has reached an agreement to serve as agency for the Alamo Drafthouse Cinema chain. Initial duties will include brand development, strategic planning and franchise enablement.
“SandersWingo’s unique, fresh take on marketing and advertising felt like the perfect complement to the Alamo Drafthouse Cinemas,” said Alamo President and CEO John Martin. “The team are all longtime Alamo fanatics who really seem to understand our cult values and we believe they will be able to project this across our current, and new, markets. We are looking forward to a good partnership.“
The Alamo Drafthouse Cinema currently maintains nine locations throughout Texas and Virginia, with future expansion plans throughout 2010 and 2011.
“Alamo Drafthouse Cinema has always been part of what’s made Austin such an awesome and unique cultural locale,” noted SandersWingo Senior Vice President James Lanyon. “As the company grows its overall footprint across different markets, it will be our goal to maintain what made it a cult brand while engaging its new audiences.”
In addition to lengthy experience with the Alamo Drafthouse Cinema brand, SandersWingo team members also bring significant experience from prior accounts in the film, entertainment, food service and beverage categories.
SandersWingo is a full-service, national-in-scope marketing and advertising agency with clients in both the general market and urban/multicultural categories. The agency maintains offices in Austin and El Paso, Texas, as well as satellite offices in San Francisco, Los Angeles and Las Vegas.
For more information, visit www.sanderswingo.com.